Pay Per Popup

Page1 | Page2(review)

Definition

pop up ad

An ad that displays in a new browser window.

Information

Pop up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands.

There is a strong resentment by some Web surfers towards popup ads. Marketers often do not realize the ill-will generated by popup because it is easier to click the "close" button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from "false positives," unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of popup advertising by paying attention to conversion rates and return on investment (ROI).

Sponsored Links

Synonyms

pop up advertisement

Sites

Popup Review

Page1 | Page2(review)